Sonnet Models will use Web 2.0 technology to revolutionise the modelling industry. The project is set to launch in the Autumn of 2008 in collaboration with an established international modelling agency.

In May 2008 Sonnet Models won the prestigious Downing Enterprise Business Plan Competition, which was set up to encourage enterprise amongst alumni and students of Downing College, University of Cambridge. The team also reached the final of the Cambridge University Entrepreneurs 2008 Challenge.